Houseplanted

Deliverables: Brand identity

Houseplanted was to be an online plant shop with a playful personality. In 2021, Fieldtrip was hired to help with the initial phases of their new brand including the brand platform and the visual identity. The tagline “Good Vibes Delivered” set the stage for how the brand would come to life visually. This brand features a custom hand-drawn logo, a 70s inspired color palette, organic shapes, all paired with fun and approachable copy.